Unlock Your Potential

Unlock Your Potential: A Self-Discovery Journey is more than just a course—it’s a transformational experience designed to help you break free from the barriers holding you back. Guided by Susan Urban, this powerful program takes you on a journey to uncover hidden blocks, release limiting beliefs, and step into a future filled with confidence, resilience, and purpose.


With a blend of insightful exercises, life-changing tools, and a special hypnotherapy session, this course empowers you to overcome fear, self-doubt, and negative patterns. Whether you're seeking clarity, self-confidence, or a renewed sense of purpose, this course gives you the tools to create and manifest the life you’ve always dreamed of.

What's In It For You?

With over 90 minutes of on-demand video, transformative assignments, and a bonus hypnotherapy session, this course offers everything you need to embark on a journey of self-discovery and lasting personal growth. Unlock your best life today—because you deserve to live with confidence, freedom, and joy.

  • Clarity and Awareness: Gain deep insights into what’s truly holding you back and how to overcome it.

  • Healing and Release: Let go of past traumas, fears, and self-doubt that are no longer serving you.

  • Confidence Boost: Rebuild unshakable self-confidence and resilience to face life’s challenges.

  • Breakthrough Results: Experience rapid transformation with proven tools and techniques.

  • Empowerment: Learn to take control of your life and align with your highest potential.

  • Manifestation Mastery: Discover practical steps to create and attract the life of your dreams.

  • Inner Peace: Feel lighter, more focused, and more in tune with yourself.

  • Growth at Your Own Pace: With lifetime access, revisit the course whenever you need a boost.

  • Professional Guidance: Benefit from the expertise and personal touch of Susan Urban, an experienced hypnotherapist.

It's Time To Take The First Step Toward The Life You've Always Dreamed Of

Your Journey Begins Now

What's Included?

  • Self Discovery Tool. Value $299

    Pinpoint what’s holding you back and identify areas for transformation.

  • Empowered Mindset. Value $197

    Gain insights from your past, release old limitations, and shift into a more empowered mindset.

  • The Secret Tool To Rapid Breakthroughs. Value $397

    Discover a proven technique to create fast and lasting change in your life.

  • Manifestation Blueprint. Value $99

    Learn step-by-step methods to design and attract the life you truly desire.

  • Hypnotherapy Session. Value $250

    Enjoy a custom hypnotherapy session created by Susan Urban to unlock your full potential.

  • Exclusive Video Content. Value $599

    Three personal videos from Susan Urban, packed with actionable guidance and inspiration.

  • Lifetime Access. Value Priceless

    Revisit the course anytime to continue growing at your own pace.

How Long Will It Take?

This course is designed to fit into your life seamlessly. With about four hours of content, you can complete it in a single afternoon or break it up into manageable sessions that work with your schedule. 

Whether you dedicate a weekend to your self-discovery journey or take it one step at a time, you’ll be amazed at how quickly you can unlock profound insights and transformation.

This isn’t just another course—it’s a rapid and empowering journey to a better you.

About Susan Urban

Susan Urban

Breakthrough Architect For High Achievers

Most people spend years—sometimes a lifetime—trying to break through their invisible barriers. They read the books, take the courses, work harder, push themselves… yet somehow, they’re still stuck in the same cycles. That’s where I come in. I don’t deal in surface-level fixes or motivational fluff. I rewire the deep, hidden programming that controls your income, relationships, health, and confidence—so you experience rapid, permanent transformation. Because I know what it’s like to feel trapped in your own mind. I battled crippling depression, PTSD, anxiety, and imposter syndrome—all while trying to build a successful life. I tried everything—therapy, personal development, mindset work—but nothing truly stuck. Until I discovered how to hack the subconscious mind and delete the patterns that were keeping me small. Now, I help high performers, entrepreneurs, and ambitious professionals do the same—but in a fraction of the time. Why Do People Come to Me? Because they’ve tried it all, and nothing else has worked. Because they’re done with slow, painful progress. Because they’re ready for real results—fast. They come to me when they want to: ✅ Shatter their income ceiling and make more money with ease ✅ Erase self-doubt, imposter syndrome, and hidden fears holding them back ✅ Build unshakable confidence that magnetizes success and influence ✅ Attract deeply fulfilling relationships instead of repeating toxic cycles ✅ Master their emotions and mind so stress, anxiety, and procrastination no longer control them The Truth? Success Isn’t Just About Working Harder. If it were, you’d already be where you want to be. The real battle isn’t external—it’s internal. And once you remove the mental and emotional blocks, everything accelerates. That’s what I do. I make transformation inevitable. Fast. Permanent. Unstoppable. The question is—are you ready?

Course Curriculum

  • 1

    First Steps To Unlock Your Potential

    • Step One - Part One: Your Self Discovery Journey Tool

    • Step One - Part Two: Video for Understanding your Self Discovery Tool

    • Step Two - Part One: Discover Insights From your Past

    • Step Two - Part Two: Video Discovering Insights From Your Past

    • Step Three: Rapid Change To Your Breakthrough

    • Step Four: Create Your Future and Dreams

    • Your Hypnotherapy Session for Unlocking Your Potential

    • Bonus: Additional Checklist to Measure Your Progress

It's Time To Take The First Step Toward The Life You've Always Dreamed Of

Your Journey Begins Now

Success Stories

““ I started seeing Susan during a stressful period in my life, chiefly to help address the tremendous amount of anxiety I was having around public speaking, as well as to work on my tendency toward perfectionism. When I first met Susan, I was finding it difficult to speak up in meetings at work, and was faced with the challenge of speaking at a very large conference. I felt completely overwhelmed. Susan not only gave me tools for dealing with the physical symptoms and mental anguish I experienced around public speaking, she also helped me unpack how my perfectionism was affecting my daily life. After only a short time, I was feeling much more capable of handling the stressors in my life, so much so that my partner and others around me were remarking on the difference. I am much kinder to myself now, and I can’t express how much freer I feel in my life because of that change. I highly recommend Susan’s help with tackling any anxiety issue, and for perfectionism in particular.” — Recovered Perfectionist, 53 years old”

Recovered Perfectionist

“I only wish I would have done it sooner… Susan, for as long as I can remember I had been struggling with self sabotage and critical thinking. I ruined many amazing opportunities due to this fear of success and failure. I felt lost and empty. Your program was completely transformational and worth every cent! I only wish I would have done it sooner. Even during the program, I couldn’t imagine how changed I would be in a short time. My aches and pains have disappeared, I am in much better physical condition than I have been in a long time, my stress levels have decreased significantly, and I am able to enjoy time off, especially with my family. I feel confident, happy, and excited about the future.” Chris, 42, New York”

“Taking control of your future Meeting Susan was a game-changer for me. After struggling silently for far too long, I decided to take the leap and seek her guidance. In just one session, Susan unlocked a transformational experience within me. It felt like she peeled away layers of negative thoughts that had been clouding my mind for years, allowing me to see things from a fresh perspective. I’m now embracing life as a completely new person, armed with the tools Susan has equipped me with. If you’re hesitating, don’t wait any longer – Susan’s expertise can truly change your life. Mr. A. ”

““I began working with Susan Urban after suffering through one of life’s worst seasons of depression, fearfulness, and anxiety. I was desperate for a change. I was considering therapy but not looking forward to digging around in my mind for painful memories and emotions. As a young man, I had embraced and prospered mentally and career-wise using techniques that Susan utilizes. Through the trials of life, I had forgotten about the powerfulness of these techniques. I highly recommend Susan and the work she does. She is a brilliant transformation coach/therapist. If you do the work and embrace the tools she offers, you will experience positive changes in your outlook on life. I have noticed that I look forward to continuing to learn, grow and change. Such a welcome experience. I can’t thank you enough. Just what I was looking for. You have shown such care and patience. It’s almost overwhelming, not in a bad sense, but in a joyful sense. You’ve done some amazing work in with me and I’m looking to continue to grow. Best I’ve felt in at least a year. “ — Scott Erwin, MBA, CPA, Author – Life is a Ballet”

“I feel more confident, happy, fulfilled and focused “Susan has left an enduring, positive impact on my life and I can’t thank her enough. I participated in the Total Transformation program and through the online learning and personal coaching sessions I’m more confident, happy, fulfilled and focused. I even quit drinking, which is not something I even anticipated going into the program. I would highly recommend this program to anyone looking to get more out of life or perform at a level you wouldn’t have thought possible.” Thanks, Ethan”

“Life changing!!! “Going through Susan’s program has completely changed my life. It put me on a path of self discovery, self love, healing and helped me focus on what is most important – myself, my family and my purpose in this life.” Julie N., Financial Manager, St. Louis”